This month is an important one for trendsetters like me as the annual Google Zeitgeist Conference is held in Hertfordshire. Prince Charles, Nicolas Sarkozy, Peter Mandelson and, it’s fair to assume, all the other most switched-on trendsetters (Dov Charney, Cobrasnake, and this guy natch) are all meeting up to discuss what’s in and what’s out. Obviously we were totally pissed not to be invited, it’s practically a Dos and Don’ts festival after all, but we’re still really pleased that the guys in power are facing up to the significance of staying on-trend. This is what we anticipate them discussing over these two fateful days. Read more »











