STORIES OF THE EYE

VICE OLYMPUS
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In 1959, Olympus changed the face of photography with one simple idea: create a camera as easy to use and carry as a pen. Designed by renowned style guru Yoshihisa Maitani, the original Olympus PEN sold over 17 million units to become one of the most popular and trusted camera series ever.

Today it’s back with the release of the E-P1. The E-P1’s small size and retro look and feel nod to the PEN’s past, whilst it’s groundbreaking Micro Four Thirds technology comes at a time when mirrors are no longer a necessary component for digital cameras with interchangeable lenses, enabling users to take D-SLR quality shots on a camera which is almost the size of a compact and just as easy to use. Now everyone can have the best of both worlds: high-end design and D-SLR performance.

The new ultra-compact hybrid device can even record HD quality movies with sound and stunning creative effects familiar from still photography. In addition to the application of Art Filters, it includes the ability to vary depth of field, angle of view, and autofocus during recording.

The Olympus PEN E-P1 reinvents high-end stylish photography for the new millennium. The new model and its two accompanying Micro Four Thirds lenses will hit stores in July 2009.

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