So ten days ago, majorly-hyped pop contender Frankmusik was dropped in a field in Scotland, with only twenty quid and his Blackberry. He was then asked to make it back to London while playing a succession of gigs that constitute his tour. More accurately, of course, Frankmusik’s been dropped in a field with twenty quid, his Blackberry © ® (TM) and a major cross-platform marketing campaign, driven by virals and street teams, including mailouts to all major news sources, a pair of Channel 4 cameramen updating his Myspace with clips of his continuing adventures on a daily basis, and GPS tracking his every move and uploading it to a map on his personal website while potted-summaries of his days are blogged by some or other backroom boyo on his official website. Read more »
