NEWSLETTER

OK fashionistas, who’s up for a straight-up reality check? In da real world, nobody gives two shits about fancy fashion moguls like Carl Largerfields or Valerie Westwoods. Every kid knows da real fashion comes from da streets, aka London’s Oxford Street! In between McDonald’s, the mobile phone warehouses and the bureau de changes, you can find some of the hottest street fashion outlets in da world. Here’s what they’re saying’s gonna be “hot in 2008”. Are you ready for it, people?

SHOP NAME: MAD HOUSE Vice: What’s cool instore as of this moment in time? Spokesman with whole tube of hair gel on his head: Jeans are very big at the minute but they get nicked. Do you enjoy working here? Nah, I’m going to quit soon. It’s not that good. Who is an awesome fashion icon? Puff Daddy or Nelly, because of their cultural background and their jewellery. Platinum chains and baggy clothes are great. What’s going to be the next big thing in fashion? Jeans. SHOP NAME: OFFICERS CLUB Vice: What’s the hot effing shit at Officers Club? Spokesman with wooden choker: V-neck tees with a cardigan overlaid, with a scarf, skinny jeans and Converse and jackets with screenprinted skulls. Why did you wear a wooden necklace today? Wooden beaded necklaces and a white shirt is a great look. I love the holiday style. Who do you think is a fashion icon? Justin Timberlake or the Backstreet Boys. SHOP NAME: IRISH Vice: What’s the realest shit in this store? Middle-aged Pakistani spokesman: Hoodies. Emo hoodies especially. What do you sell the most of? The skeleton hoodie with the zip-up skull face. Who buys them? Emos, or parents buy them for their kids in foreign countries, I guess. Who are you inspired by in terms of style? Miss Selfridge has slick and glamorous clothes.

SHOP NAME: NICK NACKS Vice: Which Nick Nacks are the coolest? Spokesman wearing intense perfume: Levi’s distressed flares, because they have been around for so long. What’s your favourite look? I don’t know. SHOP NAME: BLUE INC Vice: What’s the best product you sell here? Middle-aged Polish spokesman: Boot-cut pants and combats, they sell like wildfire. “Sell like wildfire” sounds hot. What else? The jeans here are quite cool as well. Look at the stitched details on the knees. They are very cool at the moment. What’s going to be big in fashion this year? Comedy tees. People like comedy t-shirts whether going to the local or out clubbing. It’s the cheeky factor, having a laugh with your mates, you know? The Beckham look is cool and also the rap star look. SHOP NAME: NYMA Vice: This place rocks as much as fashion does. What’s so hot right now in this boutique, right now? Teenage spokesman smoking a fag: London flag stuff. You mean British flag? Yeah. And jumpers, and jumpers with zips that are navy. What do you hate in fashion? Nothing. I love everything. ANDREW CARROT

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