Pop-up shops are nothing new in New York City. With insanely high commercial rents and an uncertain economic future, anyone sane would be wary about plunking down tens of thousands of dollars on a five- to ten-year lease. Hence the genius of a pop-up store. Taking up residence in a giant vacant storefront at 186 Orchard Street, Wish You Were Here is the newest summer addition to the trend of transient retail.
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This is what the world would be like if you could make girl’s pants invisible and stare at their strange bruises.
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While chickenshit hipsters desperately cling to their jeans-and-blazers uniform (remember when Jello said, “Not since the Nazis have so many people been convinced to look exactly the same”?), there are real scientists out there taking risks and trying out dangerous experiments like, “What if I put a bunch of Japanese stuff on my head?” Scoff all you want, but this is exactly how they found a cure for Lou Gehrig's disease.
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