Viceland Fashion

Viceland Fashion

Posts Tagged ‘New Power Studio’

London Fashion Week - New Power Studio

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We’ve banged-on about New Power Studio a lot on this website. And it’s a trend that shows no sign of abating. We went to talk to label boss Thom Murphy about why fashion videos are going to destroy fashion shoots.

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NIGERIAN QVC FROM HELL

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According to this guy who used to work at French Vogue, there’s an editor there who, if she hates something, says it’s “non moderne”. If she likes something it is “moderne” and if she loves something it is “très moderne”. Try it for yourself, it’ll make you look dead fashion. With that in mind, New Power Studio’s Black Duck, the sploshing-filled promo for New Power Studio’s second collection, is really modern, as that description kind of makes a lot more sense than, “bizarro-world Nigerian QVC light entertainment” – which is probably more accurate.

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New Power Studio - Stop Trying To Look Rich

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New Power Studio is a brand new sportswear label but the people behind it: scouse fashion stylist Thom Murphy, and descendant of Turkish immigrants Ebru Ercon have history. She used to work for Stella McCartney and he has worked for all those men’s fashion magazines that think Belgium = cool. Read more »