Anyone who has ever seen any work by a trend prediction agency will know that industry is a bit voodoo. They cover every base, just like astrologers do; read any star sign and they all work. It’s the same with trend prediction. There are always variations on the following trends: a techno trend, a sporty trend, a craft trend and an eco trend. Thinking this could be a gross misrepresentation, we checked with some trend-predicting folk we knew and they totally backed this argument. What’s really annoying is that fashion designers, fashion editors, and probably your best crop top-wearing fashion mate and the best photo blogs, can all predict what will be on sale in New Look next year with some accuracy. But big companies stick with the trend predictors, finding safety in corporate speak. So I hooked up with clairvoyant and psychic John Starkey thinking maybe he’d be just as right about the future of fashion. Starkey, who admits he knows nothing about fashion, says he received his insight into style clairvoyantly through a man called Raymonde. Read more »