Hello Kitty is 35 this month. Wow, people really like that cat. In fact, last year the Taiwanese even opened a Hello Kitty maternity hospital. Of course, the whole Kawaii thing is as cliched as a burlesque dancer empowering strippers, but the fact that Hello Kitty survives so well shows just how childish everyone actually is. Maybe that’s not even all that bad, but it’s still true. Sure, Hello Kitty (let’s label her HK for short) is a character, was a cartoon, and is loads of computer games, but she totally is fashion too. There’s HK clothes and accessories that cost a lot more than the pencil cases that started it off.












