We aren’t the first magazine to ask: What if you put fashion students’ wildest flights of fancy on ordinary people going down the shops? Nor will we be the last. But the results are always pretty funny and weird. The last time we saw this was about seven years ago in Sleazenation. It looked daft and shocking then, but after Boombox and Lady Gaga it’s not that difficult to imagine postmen walking around in this sort of space-age fancy dress. So maybe this type of fashion stunt is less of a joke and more of an indication of Primark in 2012.
COOL KIDS
Claudio: T-shirt by Nike, vest by H&M, watch by G-Shock, own cap and trousers. Maidje: shirt by Fenchurch, shorts by Insight, watch by Swatch, own top and hat. Anna: Jacket by Nike, watch by G-Shock and own shirt. Paulina: own shirt and T-shirt, vintage jeans by Levi's.
These kids are just hangin’ tough.
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Halloween special: Ca-ghouls
Queen of Noize Tabitha Denholm and photographer Tom Beard came up with this Halloween special. Since the nights are drawing in and the weather is getting wetter and colder, we’ll all be needing some tasty waterproofing anyway. This was shot on Walthamstow Marshes and the very real threat of being mugged kept everybody pretty nervous. The fact that once we got in the car, the breakaway group of youths heading in our direction with their hoods up returned to smoking spliffs with their mates makes us think that just because we were paranoid doesn’t mean they weren’t after us.
HOTEL UMA ESTRELA
Tessuti blouse, 2nd Floor skirt, Simone Nunes necklace
Contrast is a virtue when it comes to fashion: hot girl in fancy clothes, shitty one-star hotel. Welcome to this shoot.
FENCHURCH STREET-WEAR
Fenchurch was set up by a skater back in 2000 and named after the street in London where he used to skate. Since our stylist Kylie and our photographer Jamie already had a retarded idea to do a shoot in London’s seaside resort Southend – the sort of place where everyone dresses in streetwear – and since Fenchurch make streetwear and since the trains to Southend run from Fenchurch Street station, there was a certain lo-fi poetry to doing this shoot.
Long dark tunnel
Photographer Cameron Smith and Kylie Griffiths did this shoot when they were last in Paris. They climbed a fence, followed a disused railway line, found a dead bird and a long dark tunnel and there’s no better way to sum up Paris than making a pretty girl hold a dead bird. Other than making a pretty girl’s younger sister hold a dead bird, that is.
Loads of people we know are wearing varsity jackets
Why is everyone we know, who isn’t still rocking a Barbour, a ripped-up denim gillet or even a biker jacket rocking a varsity jacket? Is it because there are are so many of them on sale? Or maybe it’s because they seem to fit that whole Spike Lee, Kid ‘n Play, Fresh Prince thing that’s also getting a bit tired now? Whatever it is, they look great. Read more »
THE TESTAMENT OF ORPHEUS AND IMAGINARY SILK WEAVERS
Rebecca wears a bodysuit by Topshop
When you walk into the home of a dead artist named Dennis Severs, a place that hangs between now and the 17th century, you’re encouraged to imagine that you “interrupt a family of Huguenot silk-weavers named Jervis who though they can still sometimes be heard seem always to be just out of sight.” What kind of droll nonsense is that? The kind of droll nonsense that’s perfect for a fashion shoot inspired by Jean Cocteau’s series of “Orpheus” films, in which the characters are stuck between this world and the afterlife, that’s what.
From rank to Rankin
If you are a menopausal housewife in desperate need of some me-time, or a teenager with devastatingly low self-esteem as a result of your underbite, then I would recommend the Rankin Live! experience. It’ll blow the cobwebs from your self-esteem. It’s like glamorous, sexy therapy.
Full Metal Hair
Recently, Irish born, lanky, long haired, unreconstructed rock fan, and VICE staffer Rockwell SF came over all Anna Wintour and decided he wanted VICE’s fashion department to shoot girls with big hair. You know the style; teased, backcombed, and way bigger than your actual head hair, like the sort of girls Beavis and Butthead used to cream themselves over. Think of this blog as Jim’ll Fix It, only with 80s metal erections.
