HELLO MR FASHEMATICS

Victoria's Secret 2010

That’s a fashematic up there. I’m assuming you don’t need us to explain it. Mr Fashmatic is Jonathan Zawada, an Aussie graphic design guy who works with Tina Kalivas and Ksubi, puts together a seriously bookmarkable design blog, has his own fashion comic, Petit Mal and has now turned the fashematics thing into a zine.

Christian Dior Spring/Summer 2003

Gareth Pugh Spring/Summer 10

VICE: So what does Mr Fashmatics do with his life?
Jonathan: I’ve just turned 29, over the last 10 years I’ve managed to luck out and work for a bunch of different clients who all make me sound good. People like the British Fashion Council, Coca Cola, BMW, Urban Outfitters etc. In an effort to not ever have to work in a real company but still pay my bills I’ve done anything I can that vaguely relates to design like illustration, animation, web design, textiles design, book design and branding.

Bernhard Willhelm Spring/Summer 10

Wunderkind, SS 2010 RTW

So you were always going to do something creative?
My Dad told me that as a kid a day didn’t go by when I wasn’t drawing. The embarrassing and shallow trade of graphic design first became interesting to me when I was about 12 I think, I was obsessed with NBA basketball and spent about as much time elaborately decorating my collector card folders as I did playing the game. I still have one folder which, beneath a thick layer of contact is clad with immaculate reproductions of all of the teams logos and my own weirdly art deco-style design of an NBA logo.

Alexander McQueen Spring/Summer 2003

Alexander McQueen Spring/Summer 10

Topshop Unique Spring/Summer 2010

Other than creating funny fashion meme’s, what have you been doing lately?
I’ve really been enjoying playing with a program called Processing that lets you write your own little image making routines in a language comfortably similar to Java. Sorry if that sounds pretty lame. I’m always inspired by physics and biology… but that’s even more lame. Music is about the only relatively non-lame thing that inspires me, I love the new Fuck Buttons album and I recently came across this old band called Eyeless in Gaza who are absolutely incredible and the butdoesitfloat.com blog.

Thanks for the tips. You think you could do a sort of mag-matic for VICE?