Viceland Today

Viceland Fashion

STUDENT FASHION ON REAL PEOPLE

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Coat and umbrella by Gemma Clements

We aren’t the first magazine to ask: What if you put fashion students’ wildest flights of fancy on ordinary people going down the shops? Nor will we be the last. But the results are always pretty funny and weird. The last time we saw this was about seven years ago in Sleazenation. It looked daft and shocking then, but after Boombox and Lady Gaga it’s not that difficult to imagine postmen walking around in this sort of space-age fancy dress. So maybe this type of fashion stunt is less of a joke and more of an indication of Primark in 2012.

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Black cloak by Rebecca Cotterall

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White dress by Sirah Nawez

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Pink dress and print hoodie by Gemma McClusky

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Brown leather jacket by Amy Olley on Sue Nicholas, AKA Audrey

PHOTOS: JONATHAN FLANDERS

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