Back in September, Firetrap sponsored London-based Lebanese guy Ziad Ghanem to put on his The Immortalist show – a mixture of his made-to-order stuff, his pretty extreme Maiden Britain line and some Firetrap denim reworked into 3D sculptural forms. Firetrap’s website says the firm is “subversive, unconventional and creative” – which is probably why they got together with Ziad. His clothes are for the sort of people who love fashion for the sheer sake of it, not to look cool or rich or piss off their gran or the government or whatever, but purely because they like having as extreme an aesthetic as possible. We’re talking weird shapes, being as 3D as possible, in your face prints (preferably lots of them at once), slogans, loads of colour and collections called Masturbazar. Recently I got that fashion isn’t all political, so rather than force Ziad to struggle to answer some boring questions, I figured if I got him to answer in pictures, that would be a more fashion/visual thing to do.

Vice: How did growing up in war-torn Lebanon affect your view of fashion?

Ziad's Gran

The seven-piece capsule collection is a massive departure from Firetrap’s usual thing. What were you trying to bring to to the Firetrap customer?

One of Ziad's collaborative pieces for Firetrap, shot by Christopher Dadey

Kindly illustrate the intensely vivid ass appeal of a Ziad Ghanem design.

Ziad's Vogue dress, shot by Mario Testino

Now please show me something that typifies your label.

Art work by Robert Boon

Why were there so many transvestites at your show?

Shot by Ram Shergill

One of the themes of The Immortalist collection was the American dream realised in Britain. Please explain.

Art work by Robert Boon

DARYOUSH HAJ-NAJAFI