Viceland Today

Viceland Fashion

FENCHURCH STREET-WEAR

40

Fenchurch was set up by a skater back in 2000 and named after the street in London where he used to skate. Since our stylist Kylie and our photographer Jamie already had a retarded idea to do a shoot in London’s seaside resort Southend – the sort of place where everyone dresses in streetwear – and since Fenchurch make streetwear and since the trains to Southend run from Fenchurch Street station, there was a certain lo-fi poetry to doing this shoot.

31

When we interviewed Fenchurch’s creative director Christopher Isherwood he told us they had a new word, “furk”, for the way they combine fun and work. Yeah, maybe. For some people, like DJs or artists or vicars, maybe fun is work and work is fun – it’s a new class divide or something. It’s why a lot of those jobs don’t pay much for most people. This trip looks like it was fun, but no one really got paid.

272

182

121

162

331

52

201

111

82

301

All clothes by Fenchurch, except Reebok Classics.

PHOTOS: JAMIE TAETE
STYLING: KYLIE GRIFFITHS
WORDS: DARYOUSH HAJ-NAJAFI

Leave a Reply