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Viceland Fashion

I Hope You Die Soon

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London College of Fashion graduates Fanny and Jessy might have a studio behind the worst place in the world, Shoreditch House, but their debut unisex collection is called “I Hope You Die Soon”, so they’re clearly taking inspiration from the psychogeography surrounding them.

Fanny and Jessy’s designs feature “top-heavy structured garments [this means big shoulders] mixed with over-sized slouchy pieces.” Amazingly, while their clothes look quite mad out and about, they don’t make the wearer look like a second-rate Gaga.

All the pictures are of 23-year-old Jessy Jobst and 22-year-old Fanny Usher and their skinny PR guy Peewee wearing their gear.

Vice: So what’s your collection about?
Fanny: Well, it’s about having fun and not having a nervous breakdown.
Jesse: We hated LCF and we didn’t really want to do our third year, all we could see was drowning in loads of work and hating it. So we decided to do a collection together, make it as much fun as possible.

I Hope You Die Soon from Danny Sangra on Vimeo.

So who else is involved with upcoming launch?
J: Art director Danny Sangra, who we live with, has just done our film and helped us out with the logo and artwork, and Dave i.d has done the show music.

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Looking at the poster invites for the launch, there’s a dark vibe going on. Is that intentional?
F: Well the collection is called “I Hope You Die Soon”.
J: But the collection has a lot of colour. We wanted it to be bright because we wanted it to be fun, but we got halfway through and I freaked out and said, “Fanny, we’re not using any colour, we’re doing it in black, white, cream and grey.” But I’m glad we kept the colour in, because it’s a contrast with the whole “I Hope You Die Soon” thing.

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What made you decide to show outside of fashion week?
J: We kind of didn’t want to show at fashion week with the more established names and we wanted to show before everyone went away in August.
F: The collection is not really seasonal, but that’s England, isn’t it? It’s a rainy summer collection.

Thanks, I love your stuff, see you at the show.

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Fanny and Jessy’s launch of “I Hope You Die Soon” is at 73-75 Scrutton Street on July 23rd.

INTERVIEW & PHOTOS: JOHN FRANCIS BOWYER

INTRO: DARYOUSH HAJ-NAJAFI

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