
London College of Fashion graduates Fanny and Jessy might have a studio behind the worst place in the world, Shoreditch House, but their debut unisex collection is called “I Hope You Die Soon”, so they’re clearly taking inspiration from the psychogeography surrounding them.
Fanny and Jessy’s designs feature “top-heavy structured garments [this means big shoulders] mixed with over-sized slouchy pieces.” Amazingly, while their clothes look quite mad out and about, they don’t make the wearer look like a second-rate Gaga.
All the pictures are of 23-year-old Jessy Jobst and 22-year-old Fanny Usher and their skinny PR guy Peewee wearing their gear.
Vice: So what’s your collection about?
Fanny: Well, it’s about having fun and not having a nervous breakdown.
Jesse: We hated LCF and we didn’t really want to do our third year, all we could see was drowning in loads of work and hating it. So we decided to do a collection together, make it as much fun as possible.
I Hope You Die Soon from Danny Sangra on Vimeo.
So who else is involved with upcoming launch?
J: Art director Danny Sangra, who we live with, has just done our film and helped us out with the logo and artwork, and Dave i.d has done the show music.

Looking at the poster invites for the launch, there’s a dark vibe going on. Is that intentional?
F: Well the collection is called “I Hope You Die Soon”.
J: But the collection has a lot of colour. We wanted it to be bright because we wanted it to be fun, but we got halfway through and I freaked out and said, “Fanny, we’re not using any colour, we’re doing it in black, white, cream and grey.” But I’m glad we kept the colour in, because it’s a contrast with the whole “I Hope You Die Soon” thing.

What made you decide to show outside of fashion week?
J: We kind of didn’t want to show at fashion week with the more established names and we wanted to show before everyone went away in August.
F: The collection is not really seasonal, but that’s England, isn’t it? It’s a rainy summer collection.
Thanks, I love your stuff, see you at the show.

Fanny and Jessy’s launch of “I Hope You Die Soon” is at 73-75 Scrutton Street on July 23rd.
INTERVIEW & PHOTOS: JOHN FRANCIS BOWYER
INTRO: DARYOUSH HAJ-NAJAFI











Reader Comments
July 17th, 2009
10:10 am
platform shoes NOOOOOOOOOO
July 17th, 2009
10:10 am
Fuck soon, everyone in Shoreditch house is a monster!
July 17th, 2009
10:10 am
The poster looks dark? What? Looks like fucking Rainbow Brite to me. There is color all over the place.
July 17th, 2009
10:17 am
i think that peewee may have one of the most fun jobs in the world. one bed, two girls and flowers on your crotch can it get anybetter?
July 17th, 2009
10:19 am
thats the best name for a line ive ever heard
July 17th, 2009
10:19 am
im pretty sure that i have had nights like their video, all a bit patchy and not really knowing what the fuck is going on. pretty awesome.
July 17th, 2009
10:34 am
1. Looks like the young ladies have watched too many hours of Bladerunner while listening to Depeche Mode & replicated the fashion quite successfully.
2.”I hope you die soon” is decidedly a Good name for a label
3. London has seasons?
July 17th, 2009
11:34 am
I hope they die soon! Nail bomb shoreditch anyone?
July 17th, 2009
11:34 am
are u kidding me?
this is fucking lame .
July 18th, 2009
12:11 pm
i think the ‘rainbow brite’ poster is a lookbook. not a show invite.
July 19th, 2009
9:00 am
crock of shit. shoulderpads?
July 21st, 2009
10:25 am
Bulldogs chewing wasps circa 1997
July 23rd, 2009
12:44 pm
wooow can you say dated??
this looks like the shit KTZ had to throw away after a store room clear out!!
if it was 2006 this load of old shit might have got noticed.
But these two mugs should give it up now while they still have time to re-train because the clearly don’t have a clue about what is wanted in todays fashion industry.
what a shame they waisted 3 years of there life, got in a load of debt and came out on the other side of a degree with this….. so sad
August 25th, 2009
8:01 am
what a shame you’re however old and giving what you think is a neccesary critique on someone’s clothing label.