Outside a computer, nothing beats a t-shirt if you’re trying to get a message across to the masses. Making tees is also a great way to make bundles of cash – something that’s hard for young designers to do. Printing starts at hardly anything and goes up to not very much (unless we’re talking digital printing on silk), resulting in clothes even Visa Electron users can afford, and some cash flow for the designers.

Rockers NYC designers Marcus Burrowes and Sean Reveron, smoke loads of weed, but let’s not hold that against them. After all, everything 90s hip-hop, “new Nubian” Afrikan, and Egyptian are dead popular with all those Work It club kids. Also, they’ve worked with Carri Mundane, and they have a really good website, the sort that reassures you that life in the future – when all media is an advertorial – might not be so bad. We grabbed them for a chat.

Vice: Where do you sell the most stuff?
Sean Reveron: All over the galaxy, but we have our mothership in Japan.

How come you collaborated with Carri Mundane?
Sean: We are connected by the intergalactic tribe of liked-minded humans. We share a lot in common, plus we also have many of the same homies in London, so it made total sense.
Marcus Burrowes: I also respect her aesthetic – original every time.

Who else is in the extended Rockers family?
Sean: The whole SWAGGER/PHENOMENON massive in Japan, all of our peeps worldwide. Shawn Mortensen RIP.
Marcus: Don’t forget Actual Pain, 77Klash, Gang Gang Dance.

How come everyone went mad for Egyptian graphics?
Sean: Time is time.
Marcus: Don’t know about other people, but for me it’s all about early 90s positive hip-hop nostalgia.

How stoner is your aesthetic?
Sean: The magic carpet ride is the best ride, let’s glide! The healing of the nation.
Marcus: “Natty dread don’t smoke bush herb, strictly sensi.”

Er, OK. T-shirt labels kind of got a lot of grief, people were down on the whole street thing…
Sean: We are not a t-shirt label, we are creation, we are where imagination takes us, on the wings of the free bird. You smell me? I’m in… I’m out!

OK, wow, I kind of get it, but it sort of doesn’t make any sense too. Still love the t-shirts and the website, though.

DARYOUSH HAJ-NAJAFI