Online fashion magazine WAH is unlike most other style mags, websites and blogs out there: it isn’t a piss poor, supposedly arty take on Vogue with morning-after depression issues. According to the editor, 24-year-old Sharmadean Reid, WAH is a sort of fashion guide for girls who love “hip hop, getting our nails done, comics, coloured gemstones, grimey clubs, Ralph Lauren, gold, LA, high heels, riot grrls, 1993/1983/1953, whining and grinding, vintage American sportswear, Versace, punk, sneakers, pink and yellow, Moschino, Jeff Koons, London, bodycon, shiny stuff and girl power.” [Phew. Anything else? Ed.]

Vice: Why’s your magazine and website called “WAH”?
Sharmadean: Originally it was a joke. People say “Wahgwan” to each other – well, old Jamaican people do. It also stands for “We Ain’t Hoes”, which we ain’t, by the way.

So is WAH a ladies’ streetwear mag?
It’s a zine for girls like me and all the things I like. Streetwear, skate stuff, Versace and heels and an education in international attitude.

You work for Arena Homme +. That magazine’s a men’s fashion mag big deal. You can’t get much higher. Why do your own tiny thing?
Because I love, love, love menswear, but I don’t wear menswear all too often. In WAH I get to talk about the hot body dresses I wanna rock when I’m out! Juggling 1000 things and doing my own thing on the web is just second nature to people my age.

Street or high-end?
It’s the crossover that I love best and try and always aim for. Anyway, they copy each other. Supreme copies Brooks Brothers and Ralph Lauren every season! But then Japanese streetwear, like, raped the entire design archive of the US Air Force because kids in London wore MA1s in the 80s and the Japanese were desperate for that sort of cool.

Tell me some other stuff.
We’re opening a WAH nail salon. I’m currently obsessed with that bright shade of green that Comme des Garcons wallets come in and I cant decide if I love or hate Lady Gaga.

Nice.

DARYOUSH HAJ-NAJAFI