Viceland Today

Viceland Fashion

Carri Mundane is trying to do “normal”

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Back in ‘06 Cassette Playa designer Carri Mundane was totally ubiquitous. She styled Klaxons and at some point everyone in the Old Blue wore that bleeding-eye t-shirt. Since then though she’s sort of ignored all the rules and decided that she’d rather have a streetwear brand rather than exist in high fashion. Of course her version of streetwear is all about Vikings, you don’t get that with Fubu, 

Somewhere along the way she caught the eye of Rolling Stone and won their Designer of the Year award in 2008 (yes, they have one, but no, it’s not that prestigious). Recently she’s worked with Billionaire Boys Club and with Nike on a load of projects designed to keep you interested in trainer revivalism.

But, just because Mundane is street focused doesn’t mean she’s boring. The new stuff for the autumn/winter 09/10 collection, Believe in Flesh + Metal is apparently designed for cyborg Vikings.

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Below are some of the “I dedicate this battle to Odin” limited edition digital print tees. Odin was the Norse God who specialised in war, wisdom, battle and death. So do these t-shirts.

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Mundane reckons her brain is currently full of this music: “S.C.U.M, Telepathe, Tempa T, Burzum , Lil Wayne and EAST 17” and fantasy novel American Gods by Neil Gaiman. In Gaiman’s book some murderer gets caught up in a epic battle between Odin and modern life. It sounds like it sucks, but if you want to understand what shithole the zeitgeist is crouching in today you’ve got to understand these post-web wank fantasies. Cross that with Mundane’s favourite sloganeering pop art label Moschino, and an Eastern European delinquent and you have the outfit below. Perhaps Mundane is channeling the Polish gangsters who recently stabbed a policeman on her street.

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DARYOUSH HAJ-NAJAFI

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