We just saw the best show of the week, even though we were made to stand despite having second row tickets and press passes. But the room was so packed there was no point sobbing about it. There was theatre and good music and dancing and the models were all having fun and the clothes were really cute and playful – kind of like if Barbie took over Topshop. Vice caught up with designer Emma Bell post-show.

Vice: Hi Emma, that was the best show we’ve seen, congratulations!
Emma Bell: Thanks!

What was up with that guy in a bear costume at the beginning?
Actually it was a dog.

Oh.
That was the theme of the show – dogs. There were pictures of dogs projected on screens, and dogs on all the clothes, the guy sang “Dog in the Window” – it was an anti animal cruelty theme.

Oh cool, now those two live dogs on stage make total sense. To be fair I haven’t seen any of your previous collections, how does this one compare?
It’s more serious.

More serious? You had Jodie Harsh and the twins from Big Brother and live dogs and people hollering at the models.
Yeah, but this time the girls wore heels.

I see.

NIC and BENSON