We aren’t the first magazine to ask: What if you put fashion students’ wildest flights of fancy on ordinary people going down the shops? Nor will we be the last. But the results are always pretty funny and weird. The last time we saw this was about seven years ago in Sleazenation. It looked daft and shocking then, but after Boombox and Lady Gaga it’s not that difficult to imagine postmen walking around in this sort of space-age fancy dress. So maybe this type of fashion stunt is less of a joke and more of an indication of Primark in 2012.
STUDENT FASHION ON REAL PEOPLE
Tagged: Amy Olley, Boombox, Gemma McClusky, lady gaga, Rebecca Cotterall, Sirah Nawez, Sleazenation
COOL KIDS
Claudio: T-shirt by Nike, vest by H&M, watch by G-Shock, own cap and trousers. Maidje: shirt by Fenchurch, shorts by Insight, watch by Swatch, own top and hat. Anna: Jacket by Nike, watch by G-Shock and own shirt. Paulina: own shirt and T-shirt, vintage jeans by Levi's.
These kids are just hangin’ tough.
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Halloween special: Ca-ghouls
Queen of Noize Tabitha Denholm and photographer Tom Beard came up with this Halloween special. Since the nights are drawing in and the weather is getting wetter and colder, we’ll all be needing some tasty waterproofing anyway. This was shot on Walthamstow Marshes and the very real threat of being mugged kept everybody pretty nervous. The fact that once we got in the car, the breakaway group of youths heading in our direction with their hoods up returned to smoking spliffs with their mates makes us think that just because we were paranoid doesn’t mean they weren’t after us.
WIPING BUMS AND WIPING OUT
If you live in the UK and are into skating, you’ll know 27-year-old Carl “Potter” Wilson. Despite the fact pro skaters make brands like Etnies look cool, you shouldn’t believe the hype. Most of them also have to do mind-numbing jobs and worry about cash. We spoke to Carl about his part-time bum-wiping job and his love of wanking. Read more »
Tagged: Carl Wilson, Creature Skateboards, Etnies Shoes, Independent Trucks, Jessup Griptape, Sidewalk Magazine, skating
BI-POLAR BEAR DISORDER
Like loads of other good fashion designers, 25-year-old American Ryan Noon went to London’s Central Saint Martins. He’s also put some designs together for Nike and art tranny dad Grayson Perry. Ryan also says he didn’t do very much in 2008 because he entered a “black hole”. What freelancer hasn’t? Read more »
HOTEL UMA ESTRELA
Tessuti blouse, 2nd Floor skirt, Simone Nunes necklace
Contrast is a virtue when it comes to fashion: hot girl in fancy clothes, shitty one-star hotel. Welcome to this shoot.
The Dutch think losing is cool
Nike Sporstwear, Nike’s high-end clothing line, has got London’s Cassette Playa and Dutch art guy Parra to do a rivals collection. Some of it is already out, and the remainder goes on sale at the end of the month. Cassette Playa’s varsity jackets, tees and technical apparel totally defeat Parra’s stuff. But he probably doesn’t mind that, because he’s come over all liberal and Dutch, and in a touchingly, old-fashioned way, has dedicated his stuff to the sports teams that lose (which is hardly the Nike philosophy). Read more »
THAT’S SO 1608
You all know how fashion design gets crazier and more intelligent and complicated as Father Time whittles his walking stick. And it would seem as if the same goes for shoes, especially if you look at any of the shows for Fashion Week anywhere lately. But actually, that’s not quite true. Shoes aren’t anywhere near as innovative as you might think.
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FENCHURCH STREET-WEAR
Fenchurch was set up by a skater back in 2000 and named after the street in London where he used to skate. Since our stylist Kylie and our photographer Jamie already had a retarded idea to do a shoot in London’s seaside resort Southend – the sort of place where everyone dresses in streetwear – and since Fenchurch make streetwear and since the trains to Southend run from Fenchurch Street station, there was a certain lo-fi poetry to doing this shoot.
Long dark tunnel
Photographer Cameron Smith and Kylie Griffiths did this shoot when they were last in Paris. They climbed a fence, followed a disused railway line, found a dead bird and a long dark tunnel and there’s no better way to sum up Paris than making a pretty girl hold a dead bird. Other than making a pretty girl’s younger sister hold a dead bird, that is.
